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Quippy · Motion Graphics

Concept launch

A character-led motion explainer for a social-skills app: the freeze, the prompt, the better reply.
Brand
Quippy
Type
Spec ad
Discipline
Motion Graphics
Format
16:9 · 0:21

The brief

Make an awkward social problem feel solvable in twenty seconds.

Our approach

Opened on the freeze everyone knows, then walked the penguin through the product so the UI is the payoff, not a screenshot.

What we delivered

  • Motion explainer01
  • Character animation02
  • UI walkthrough03

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