Editors can't read · Video Editing
Can't read
A caption-led talking-head about briefs that never get opened.
- Brand
- Editors can't read
- Type
- Spec ad
- Discipline
- Video Editing
- Format
- 9:16 · 0:53
The brief
Make an inside-baseball editor joke land with people who are not editors.
Our approach
Built the joke in type first, then cut the performance around the captions so the punchline hits on the frame, not the voiceover.
What we delivered
- Talking-head edit01
- Caption design02
- Type-led pacing03
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Video Editing & Post-Production
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